About Stuart

I spent over 20 years building and scaling companies, leading commercial sales for and representing some of the UK's largest organisations. That's where I learned how buyers actually decide — and how much of winning work is process, evidence and follow-through rather than luck.

I set up Set & Setting to do the thing I kept watching small businesses need and never get: someone senior who actually does the selling, not just the advising. Today that means helping owner-managed businesses build public sector revenue — assessing what's ready, building the pathway onto the right frameworks, and writing the bids alongside them.

I work hands-on, typically one day a week, with a handful of clients at a time. That's deliberate: it's the only way to do the work rather than hand over a report. No long contracts — if it isn't working, you stop.

Why I work this way: I came to this after a long look at what I wanted my work to be worth. Fewer clients, done properly, beats a full book done thinly. References available on request.